European Patent and Trade Mark attorneys serving clients in the United Kingdom and around the world.

Welcome to Avidity IP

Avidity IP is a firm of European Patent and Trade Mark attorneys with United Kingdom offices and specialist teams located in the East of England (Cambridge), the Midlands and the Thames Valley. Avidity IP was incorporated in the United Kingdom in 2006 with the objective of providing a level of service and expertise that stands high ‘above the rest’.

Avidity IP is ready to help you along the journey to securing valuable intellectual property rights and enforcing those rights to maximise their value.

IP Services

Avidity IP provides a cohesive and comprehensive range of intellectual property services covering Patents, Trade Marks, Design Protection, Copyright and Commercial Rights Exploitation.

Avidity IP also offer Records, Formalities and Paralegal services, and all of Avidity’s services are delivered by highly respected professionals within their specialist fields.

Avidity IP clients are drawn from a wide range of Individuals, SMEs and Large Multinational Organisations; and core services operate through Technology Groups to ensure that the right people and services are focussed on ‘your’ specific needs.

An Evolution

The Avidity business has grown and evolved into a highly respected organisation with a wide and varied range of multi-national clients, but also into an innovative service provider that not only enables inventors to protect their intellectual property but also advises and helps clients to identify and unlock the potential and the value of their creations.

Avidity IP provides a comprehensive range of intellectual property services covering Patents, Trade Marks, Designs and Copyright protection, but also offers initiatives such as Pure Ideas – providing technical and marketing consultancy services both upstream and downstream of the legal protection process.

Avidity IP’s patent attorneys have at least one technical degree and many have post-graduate qualifications. Many Avidity IP patent attorneys also act as trade mark attorneys before the UK and European Trade Marks Office, with dedicated Trade Mark attorneys completing the rights protection picture from the firm’s Thames Valley offices.

Avidity IP provide a fully-rounded service and take a holistic approach to Intellectual Property


An Introduction to Intellectual Property

someone’s idea, invention, creation, etc., that can be protected by law, to a varying extent, to ensure third parties are unable to benefit from it without permission 

IP Rights

IP (Intellectual Property) rights are very much like any other property rights, in that, they afford the owner or creator of the Patent, the Trade Mark, the Design or the Copyrighted work to gain benefit from their work or ‘property’.

The importance of IP was first formalised as long ago as 1883 in the Paris Convention for the Protection of Industrial Property, and again at the Berne Convention for the Protection of Literary and Artistic Works in 1886.

IP rights are outlined in Article 27 of the Universal Declaration of Human Rights that includes a provision for the right to benefit from the protection of both moral and material interests that result from the authorship of scientific, literary or artistic productions.

The World Intellectual Property Organisation (WIPO) administer both the Berne and Paris treaties.