General publications

The publications in this section have been written primarily for non-IP professionals with a broad interest in the commercial aspects of IP and/or responsibility for IP within their organization. 

Latest publication

• 06 November 2012

  TM Toolkit: Lessons in Licensing

  Licensing deals can provide trademark owners with a much-needed revenue stream – but equally, a lot can go wrong. Lara Grant, Avidity IP's Head of Trade Marks was one of a range of practitioners World Trademark Review asked to provide their top tips for successful licensing and to outline key jurisdictional requirements.